Media exposure and consumer purchasing an improved data fusion technique

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing and research today
1. Verfasser:	Roberts, Andrew (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	1994
Schlagworte:	Hörfunkwerbung > Marktforschung > Großbritannien > Aufsatz in Zeitschrift
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