| Updating the socioeconomic index 1991 - 1994
|
1995 |
|
| The impact of new EU rules on data protection
|
1995 |
Platten, Nick |
| Brand loyalty : now you see it, now you don't
|
1994 |
Scriven, John |
| Customer satisfaction monitoring to understand the market : Norwegian Telecom ; a case study
|
1994 |
Djupvik, Harald |
| The changed face of consumer panel research in the Netherlands
|
1994 |
Luijten, A. L. |
| A new dimension to financial product innovation research
|
1994 |
Morton, Peter D. |
| Media exposure and consumer purchasing : an improved data fusion technique
|
1994 |
Roberts, Andrew |
| The European pricing time bomb - and how to cope with it
|
1993 |
Simon, Hermann |
| Brand equity, profitability, price elasticity and repeat rate
|
1993 |
Lin, Lynn Y. |
| A method for predicting market peaks and beyond
|
1993 |
Lamb, Gary |
| Defining the domain of marketing : three dichotomies
|
1993 |
Anderson, Wilton T. |
| The dilemmas of the durables researcher : the demand for better research techniques
|
1993 |
Hawkins, David F. |
| Ex-ante measurement of price-sensitivities in the case of multi-attribute products
|
1992 |
Huisman, Dirk |
| Understanding the Russian consumer
|
1992 |
Leonidou, Leonidas C. |
| The changing process of innovation : implications for the automobile industry
|
1992 |
Brookes, Richard |
| Europe 1992 - going for gold!
|
1992 |
Ruscheweyh, Sylvia |
| Creating the products the market wants
|
1989 |
Deschamps, Jean-Philippe |
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