Advertising prescription drugs to consumers
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| Veröffentlicht in: | Advances in marketing and public policy |
|---|---|
| 1. Verfasser: | |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
1987
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Social effects of advertising and personal communication on the elderly consumer | 1987 | Smith, Ruth Belk |
| The roles of product knowledge and age on children's responses to deceptive advertising | 1987 | Costley, Carolyn L. |
| Citizen group agendas during the Reagan era | 1987 | Holcomb, John M. |
| Advertising prescription drugs to consumers | 1987 | Brinberg, David |
| Manufacturer advertising and retail gross margins | 1987 | Albion, Mark S. |