| Market research in government decision making : special issue
|
1992 |
|
| Issues facing the UK research industry
|
1991 |
Bowles, Tim |
| The Indian contribution to marketing research
|
1990 |
|
| Culture and consumer behaviour : an anthropological perspective
|
1990 |
McCracken, Grant David |
| Special issue on geodemographics
|
1989 |
|
| Practical measurement of the strengths of actual influences on what consumers do : scientific brand design
|
1988 |
Booth, D. A. |
| Estimating the reach and frequency of mixed media advertising schedules
|
1988 |
Rice, Marshall D. |
| Modelling the effects of advertising : some methodological issues
|
1988 |
Hooley, Graham J. |
| A successful new brand: shield
|
1988 |
Wellan, Dee M. |
| An alternative to purchase intentions : the role of prior behaviour in consumer expenditure on computers
|
1988 |
McQuarrie, Edward F. |
| The application of logical imputation to household measurement
|
1988 |
Kaufman, Carol J. |
| The psychology of product testing and its relationship to objective scientific measures
|
1988 |
Callingham, Martin |
| The rebirth of attitude research in marketing
|
1988 |
Bagozzi, Richard P. |
| Analysing qualitative data
|
1987 |
Griggs, Steve |
| Political opinion polling
|
1987 |
|
| Television audience measurement research : yesterday, today and tomorrow
|
1987 |
Buck, Stephan |
| Research into pricing : special issue
|
1987 |
|
| The contribution of research to General Motors' corporate communications strategy in the UK
|
1986 |
Fountain, Eric |
| Developing survey methods
|
1986 |
Hoinville, Gerald |
| A theory of product success
|
1986 |
Alt, Mick |
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