Modeling rationality in marketing decision-making with game theory

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Di Benedetto, C. Anthony (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	1987
Schlagworte:	Marketing > Spieltheorie > Entscheidung > Aufsatz in Zeitschrift
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