An examination into the effectiveness of two-sided comparative price appeals

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Kamins, Michael A. (VerfasserIn)
Weitere Verfasser: Marks, Lawrence J. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1988
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