Moderating disconfirmation of expectations through the use of two-sided appeals a longitudinal approach

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Veröffentlicht in:Journal of economic psychology
1. Verfasser: Kamins, Michael A. (VerfasserIn)
Weitere Verfasser: Assael, Henry (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1987
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