| The ad format-strategy effect on comparative advertising effectiveness
|
2017 |
Kalro, Arti D. |
| Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
|
2017 |
Yi, Sangyoon |
| Social learning and network externalities in decision making
|
2017 |
Huang, Dongling |
| Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
|
2017 |
Lee, Wai Jin |
| Questioning the theory-praxis gap in marketing : types and drivers of research implementation
|
2017 |
Möller, K. E. Kristian |
| Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
|
2017 |
Montaguti, Elisa |
| Examining the existence of double jeopardy and negative double jeopardy within Twitter
|
2017 |
Rogers, Andrew |
| Over, out, but present : recalling former sponsorships
|
2017 |
Edeling, Alexander |
| IMC education and digital disruption
|
2017 |
Kerr, Gayle |
| Integrating identity, strategy and communications for trust, loyalty and commitment
|
2017 |
Melewar, T. C. |
| Lens or prism? : how organisations sustain multiple and competing reputations
|
2017 |
Harvey, William S. |
| The effect of the moral failure of a foreign brand on competing brands
|
2017 |
Maher, Amro A. |
| Customers' emotion regulation strategies in service failure encounters
|
2017 |
Balaji, M. S. |
| Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
|
2017 |
Istanbulluoglu, Doga |
| Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
|
2017 |
Balmern, John M. T. |
| Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
|
2017 |
Brexendorf, Tim Oliver |
| Children and energy-dense foods : parents, peers, acceptability or advertising?
|
2017 |
Tarabashkina, Liudmila |
| Effect of salesperson personality on sales performance from the customer's perspective : application of socioanalytic theory
|
2017 |
Echchakoui, Said |
| Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
|
2017 |
Lowe, Ben |
| Brand addiction : conceptualization and scale development
|
2017 |
Mrad, Mona |
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