The adoption and diffusion of new industrial products a literature review
Literaturverz. S. 77 - 88
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| Veröffentlicht in: | European journal of marketing |
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| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
1983
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Tag hinzufügen | Titel | Jahr | Band |
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| Integrated marketing communications : evolution, current status, future developments | 2017 | volume 51, number 3 (2017) |
| Strategic marketing : new horizons in theory and research | 2016 | volume 50, number 12 (2016) |
| Word-of-mouth and viral marketing | 2013 | 47.2013,7 |
| Social marketing : social change | 2013 | 47.2013,9 |
| Brand and corporate branding : theory and emerging context | 2012 | 46.2012,7/8 |
| Corporate branding | 2012 | 46.2012,5 |
| "Marketing and flexibility" : debates past, present and future | 2012 | 46.2012,10 |
| Marketing perspectives of logistics firms | 2011 | 45.2011,3 |
| Non-profit, social, arts and heritage marketing | 2011 | 45.2011,5 |
| Political marketing | 2010 | 44.2010,3/4 |
| Branding and the marketing of technological and industrial products | 2010 | 44.2010,5 |
| The sales function in the twenty-first century | 2009 | 43.2009,7/8 |
| E-shopping and e-retailing | 2009 | 43.2009,9/10 |