A theory of product success

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Bibliographische Detailangaben
Veröffentlicht in:	Market Research Society Journal of the Market Research Society
1. Verfasser:	Alt, Mick (VerfasserIn)
Weitere Verfasser:	Griggs, Steve (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	1986
Schlagworte:	Produktgestaltung > Aufsatz in Zeitschrift
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