| Retention futility : targeting high-risk customers might be ineffective
|
2018 |
Ascarza, Eva |
| The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
|
2018 |
Otterbring, Tobias |
| Double mental discounting : when a single price promotion feels twice as nice
|
2018 |
Cheng, Andong |
| The impact of mergers and acquisitions on the sales force
|
2018 |
Bommaraju, Raghu |
| Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
|
2018 |
Trendel, Olivier |
| Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
|
2018 |
Swait, Joffre |
| When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
|
2018 |
Lasaleta, Jannine D. |
| Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
|
2018 |
Guha, Abhijit |
| Social information avoidance : when, why, and how it is costly in goal pursuit
|
2018 |
Huang, Szu-Chi |
| The impact of death-related media information on consumer value orientation and scope sensitivity
|
2018 |
Huang, Zhongqiang Tak |
| Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
|
2018 |
Gelper, Sarah |
| Efficient large-scale internet media selection optimization for online display advertising
|
2018 |
Paulson, Courtney |
| The teasing effect : an underappreciated benefit of creating and resolving an uncertainty
|
2018 |
Ruan, Bowen |
| Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
|
2018 |
Chang, Hannah H. |
| Inspired to create : awe enhances openness to learning and the desire for experiential creation
|
2018 |
Rudd, Melanie |
| Delusion in attribution : caveats in using attribution for multimedia budget allocation
|
2018 |
Danaher, Peter J. |
| Does selective sales force training work?
|
2018 |
Atefi, Yashar |
| To bargain or not to bargain : the role of fixed costs in price negotiations
|
2018 |
Jindal, Pranav |
| Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
|
2018 |
Evangelidis, Ioannis |
| Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
|
2018 |
Derdenger, Timothy P. |
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