Make cause-related marketing messages about your customers, not the brand how high-integrity brands can reduce perceived bragging about charitable donations

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of advertising research
1. Verfasser:	McManus, Justin F. (VerfasserIn)
Weitere Verfasser:	Carvalho, Sergio W. (VerfasserIn), Aghakhani, Hamed (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2024
Schlagworte:	Cause-Related Marketing > Markenartikel > attribution theory > brand integrity > brand trust > Cause-related marketing > charitable donations > donation intention > perceived bragging > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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