The impact of extrinsic motivation on prosumption digital service brands

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Bibliographische Detailangaben
Veröffentlicht in:	Emerging and evolving business and management issues in Vietnam
1. Verfasser:	Minh Thi Hong Le (VerfasserIn)
Weitere Verfasser:	Nhi P. P. Nguyen (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2024
Schlagworte:	Prosumer > Prosumption > Extrinsic Motivations > Digital Brands > Aufsatz im Buch
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