Applying artificial intelligence to enhance e-commerce marketing strategies a case study of Jumia Market in Morocco

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	AI and data engineering solutions for effective marketing
1. Verfasser:	Seghyar, Nabil (VerfasserIn)
Weitere Verfasser:	Amane, Meryem (VerfasserIn), Gouiouez, Mounir (VerfasserIn), Hraoui, Said (VerfasserIn), Berrada, Mohammed (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2024
Schlagworte:	Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Titel	Jahr	Verfasser
Artificial intelligence in costumer acquisition : a bibliometric study	2024	Elhissoufi, Mustapha
The application of AI in neuromarketing : a systematic literature review	2024	Fahim, Ichrak
Towards agile marketing : transforming strategies for the digital era	2024	Kose, Busra Ozdenizci
Optimizing marketing campaigns with AI-driven insights on mobile user behavior	2024	Tas, Nurullah
Design and implementation of a hotel recommendation system using deep learning	2024	Badouch, Mohamed
Marketing applications of emerging technologies : a systematic literature review	2024	Aarabe, Mourad
A systematic review of augmented reality experiential marketing : conceptual framework and research agenda	2024	Irgui, Aya
Big Data and consumer behavior : a quantitative study among Moroccan internet users	2024	Lazrak, Youssra
Phygital marketing and the pain of paying : an Amazon Go netnographic case study	2024	Boudri, Rachid
Artificial intelligence applications in marketing : the state of the art and hotspots over 20 years	2024	Zejjari, Ibtissam
Factors affecting citizen intention to use smart city services in Morocco : a systematic literature review and conceptual framework	2024	Rhardas, Tarik
Data-driven strategies for enhancing customer retention in Moroccan telecoms	2024	Garohe, Adil
Exploratory analysis of the impact of phygital on the customer experience	2024	Gueznai, Mohamed Amine
The influence of digital marketing on business performance : a case study of selected Moroccan companies	2024	Cherti, Ali Tazi
The potential benefits of integrating business intelligence and CRM	2024	Touil, Abdelhak Ait
Client satisfaction in the Moroccan banking sector : the role of digitalization	2024	Seghyar, Nabil
Digitalization of auditing practices and customer experience optimization : a Delphi analysis of the Moroccan context	2024	Mesbahi, Mohammed
Unleashing the potential of artificial intelligence (AI) in customer engagement	2024	Huseynov, Farid
Applying artificial intelligence to enhance e-commerce marketing strategies : a case study of Jumia Market in Morocco	2024	Seghyar, Nabil
Innovative marketing in banking : the role of AI and data engineering	2024	Dwivedi, Dwijendra Nath

Alle Artikel auflisten