Immersive advertising through co-creation lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Leung, Xi Yu (VerfasserIn)
Weitere Verfasser: Buhalis, Dimitrios (VerfasserIn), Viglia, Giampaolo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2024
Schlagworte:
Werbung > immersive technology > experiential marketing > immersive advertising > Immersive technology > mental imagery > presence > visitor economy > Aufsatz in Zeitschrift
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