Exploring the impact of green marketing on consumer behaviour in the FMCG industry a sustainable path to consumer engagement

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Bibliographische Detailangaben
Veröffentlicht in:	Green management
1. Verfasser:	Kalra, Dixit (VerfasserIn)
Weitere Verfasser:	Singh, Harpreet (VerfasserIn), Gupta, Medha (VerfasserIn), Gupta, Swati (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2024
Schlagworte:	green marketing > green products > eco awareness > attitudes > value addition > FMCG > Aufsatz im Buch
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