Segmenting social media users based on ongoing brand activities to track consumer behavior change

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Bibliographische Detailangaben
Veröffentlicht in:	AI impacts in digital consumer behavior
1. Verfasser:	Choi, Youngtae (VerfasserIn)
Weitere Verfasser:	Kroff, Michael W. (VerfasserIn), Penagos-Londoño, Gabriel Ignacio (VerfasserIn), Ruiz-Moreno, Felipe (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2024
Schlagworte:	Konsumentenverhalten > Markentreue > Virales Marketing > Kaufentscheidung > Zielgruppe > Social Web > Aufsatz im Buch
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