Tackling international markets bicultural brand positioning of sport leagues in foreign countries

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Bibliographische Detailangaben
Veröffentlicht in:Journal of sport management
1. Verfasser: Weißkopf, Christian (VerfasserIn)
Weitere Verfasser: Uhrich, Sebastian (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2024
Schlagworte:
brand image integration > consumer culture brand positioning > cultural authenticity > internationalization > satellite fans > Aufsatz in Zeitschrift
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