Brain's valuation networks and consumer neuroscience methods in the fuzzy front-end of the innovation process

Brain's valuation networks and consumer neuroscience methods in the fuzzy front-end of the innovation process

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Bibliographische Detailangaben
Veröffentlicht in:Biometrics and neuroscience research in business and management
1. Verfasser: Suomala, Jyrki (VerfasserIn)
Weitere Verfasser: Berg, Pekka (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2024
Schlagworte:
Decision-making > neuroscience > desire network > neuroimaging > Neurovalue7 > innovation process > concept development > Aufsatz im Buch
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