Financial services marketing a guide to principles and practice

"This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Ennew, Christine T. (VerfasserIn)
Weitere Verfasser:	Waite, Nigel (VerfasserIn), Waite, Róisín (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York Routledge, Taylor & Francis Group 2025
Ausgabe:	Fourth edition
Schlagworte:	Financial services industry > Marketing
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