| Innovative digital marketing in business
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2024 |
Rosário, Albérico Travassos |
| Artificial intelligence in marketing : a study on tools, use, and impacts
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2024 |
Kotinski, Loredana |
| Wine labels : the impact on customer perception and intention to buy wine
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2024 |
Silva, Margarida |
| A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework
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2024 |
Sankar, Jeganathan Gomathi |
| Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
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2024 |
Siti Intan Nurdiana Wong Abdullah |
| Gaming, esports, and Spanish consumer behavior
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2024 |
Matías Batalla, David de |
| A systematic literature review and research agenda of data-driven marketing
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2024 |
García-y-García, Elena |
| Harnessing data analytics and marketing intelligence for sustainable marketing innovation
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2024 |
Tchanturia, Nino |
| Unethical advertising techniques and their impact on consumer shopping habits
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2024 |
Domadenik, Žiga |
| Business e-negotiation : specificities, tools, and challenges
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2024 |
Ghali, Zohra |
| Then, now, and hereafter of customer engagement : insights from bibliometric and thematic literature review
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2024 |
Syama, K. S. |
| The effects of consumer-influencer parasocial interactions on purchase intentions
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2024 |
Patrício, Giovanni Augusto |
| Influence amplified : leveraging the power of influencer marketing in the digital age
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2024 |
Zekan, Senka Borovac |
| Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study
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2024 |
Teixeira, Sara |
| Impact of visual hierarchy on user experience in e-commerce websites
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2024 |
Raghavendra, A. N. |
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