Customer relationship management methods, opportunities and challenges
"Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked wit...
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Format: | UnknownFormat |
Sprache: | eng |
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New York
Nova Science Publishers
2024
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Schriftenreihe: | Business issues, competition and entrepreneurship
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