Customer relationship management : methods, opportunities and challenges

Customer relationship management methods, opportunities and challenges

"Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked wit...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Mohammad Nabil Almunawar (HerausgeberIn), Muhammad Anshari (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York Nova Science Publishers 2024
Schriftenreihe:Business issues, competition and entrepreneurship
Schlagworte:
Customer relations > Management > Aufsatzsammlung
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