AI-driven marketing research and data analytics

"This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing research"--

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Weitere Verfasser: Masengu, Reason (HerausgeberIn), Chiwaridzo, Option Takunda (HerausgeberIn), Dube, Mercy (HerausgeberIn), Ruzive, Benson (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA IGI Global 2024
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Titel Jahr Verfasser
Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications 2024 Adeyinka, Kehinde Iyioluwa
Customer lifetime value prediction using survival analysis 2024 Hondoma, Thanks
The metaverse marketing revolution : how virtual worlds are redefining digital advertising and paving the way for corporate success 2024 Hussain, Muhammad Hamdan
Utilising big data analytics for enhancing retail sales forecasting and supply chain management 2024 Mavutha, Winiswa
A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques 2024 Muduva, Martin
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe 2024 Takunda, Chiwaridzo Option
Redesigning consumer engagement through Metaverse strategies : blockchain and Web 3.0 technologies 2024 Dube, Mercy
AI voice assistant for smartphones with NLP techniques 2024 Kiwa, Fungai Jacqueline
Artificial intelligence and data analytics : a narrative review of Zimbabwe's SME market 2024 Ngonisa, Cryin
Central load balancing policy over virtual machines on cloud 2024 Pramanik, Sabyasachi
Enhancing engagement with personalized recommendations with AI-powered recommender systems 2024 Hondoma, Thanks
Introduction to AI in marketing research : the evolution of marketing in the digital age 2024 Hungwe, Delight Rufarp
Item selection using K-means and cosine similarity 2024 Dhabliya, Dharmesh
Machine learning and sentiment analysis : analysing customer feedback 2024 Kumar, T. Ananth
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing 2024 Nag, Diotima
Unleashing entrepreneurial potential : the transformative impact of artificial intelligence 2024 Muchenje, Chenjerai
AI-driven marketing success stories : a case note of industry pioneers 2024 Sankar, Jeganathan Gomathi
Exploring the relationship between CRM tools, AI, and big data : a systematic review 2024 Tavares, Mariana Carapêto
Forecasting demand using recurrent neural networks (RNN) 2024 Hondoma, Thanks
Privacy-preserving computing in the healthcare using federated learning 2024 Khan, Sangeen
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