The Black consumer dimensions of behavior and strategy

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Joyce, George (VerfasserIn)
Weitere Verfasser:	Govoni, Norman A. P. (BerichterstatterIn), Marks, Norton (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York Random House 1971
Ausgabe:	[1st ed.]
Schlagworte:	African American consumers
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Marketing to low-income neighborhoods : a systems approach	1971	Wall, Kelvin A.
What we donʹt know about the ghetto	1971	Ginzberg, Eli
Consumer motivations in Black and White : part 1	1971	Bullock, Henry Allen
Consumer motivations in Black and White : part 2	1971	Bullock, Henry Allen
Reaching the Negro market : a segregated versus a general newspaper	1971	Petrof, John V.
Negro prestige criteria : a case study in the bases of prestige	1971	Glenn, Norval D.
The subsociety and the subculture in America Negroes	1971	Gordon, Milton M.
Setting of realistic marketing goals	1971	Gibson, D. Parke
The marketing dilemma of Negroes	1971	Bauer, Raymond A.
Ghetto marketing : what now?	1971	Evans jr., W. Leonard
Negroes and fashion interest	1971	Portis, Bernard
Some Negro-white differences in consumption	1971	Alexis, Marcus
Why there is a Negro market	1971	Gibson, D. Parke
Group identification among Negroes : an empirical analysis	1971	Noel, Donald L.
The challenge of the ghetto to marketing	1971	Mondale, Walter F.
Consumer strategy for Negro retailers	1971	Petrof, John V.
The Black community : social stratification	1971	Pinkney, Alphonso
The Negroʹs middle-class dream	1971	Lincoln, C. Eric
Racial brand usage and media exposure differentials	1971	Larson, Carl M.
The Negro and American advertising, 1946-1965	1971	Kassarjian, Harold H.