Journal of strategic marketing

Journal of strategic marketing

Gespeichert in:
Bibliographische Detailangaben
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Abingdon Taylor & Francis 1993-
London Chapman & Hall anfangs
Schlagworte:
Marketingmanagement > Zeitschrift > Marketing > Strategisches Management
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Titel Jahr Verfasser
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial 2018 Manoli, Argyro Elisavet
Sponsorship programmes and corruption in sport : management responses to a growing threat 2018 Roberts, Samantha
There goes my hero again : sport scandal frequency and social identity driven response 2018 Kelly, Sarah J.
The influence of sport sponsorship on brand equity and purchase behavior 2018 Tsordia, Ch.
Young consumers' green purchase behaviour in an emerging market 2018 Nguyen, Ninh
Impact of actual service provider failure on the satisfaction with aggregator 2018 Chatterjee, Swagato
A taxonomy of prestige-seeking university students : strategic insights for higher education 2018 Casidy, Riza
The link between customer satisfaction and loyalty : the moderating role of customer characteristics 2018 Schirmer, Nadine Andrea
Corporate advantage in customer-centric diversification 2018 Manral, Lalit
Diffusing market orientation to drive marketing capital : evidence from Vietnam 2018 Nguyen Dinh Tho
Toward a greater understanding of the market orientation and internal market orientation relationship 2018 Modi, Pratik
E-tailer personality and behavorial intentions : the application of self-congruity theory 2018 Das, Gopal
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy 2018 Quinton, Sarah
Geographical diversification, product diversification, and firm cash flow volatility : the moderating effect of firm dynamic capability 2018 Wenbin, Sun
Brand consistency and coherency at the London 2012 Olympic Games 2018 Kenyon, James Andrew
Exploring value co-creation in Fan Fests : the role of fans 2018 Kolyperas, D.
Twenty-five years and counting : an analysis of the Journal of strategic marketing 2018 Brown, Terrence E.
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions 2018 McCamley, Claire
Exploring the locus of internal marketing 2018 Ozuem, Wilson
Chinese relationship management : a qualitative study of banking in New Zealand 2018 Chai, Joe Choon Yean
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