How do consumers perceive and process online overall vs. individual text-based reviews? behavioral and eye-tracking evidence

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Bibliographische Detailangaben
Veröffentlicht in:	Information & management
1. Verfasser:	Jin, Jia (VerfasserIn)
Weitere Verfasser:	Wang, Ailian (VerfasserIn), Wang, Cuicui (VerfasserIn), Ma, Qingguo (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2023
Schlagworte:	Eye-tracking > Heuristic-Systematic processing model > Product type > Review usefulness > Text-based review > Aufsatz in Zeitschrift
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