Responsible marketing for well-being and society a research companion
"This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subj...
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| Weitere Verfasser: | , , , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge, Taylor & Francis Group
2024
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| Schriftenreihe: | Routledge research companions in business and economics
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro & micro, producer & consumer, environmental, stakeholder, supply chain and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches and research communities including aspects of Corporate Social Responsibility, Marketing Ethics, Critical Marketing, Consumer Culture Theory and Macromarketing. The book takes a predominantly organisational or enterprise level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes, therefore a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview and reference text for the academic market, including university libraries, research teams, PhD students and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics and other social sciences"-- |
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| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | xv, 439 Seiten Illustrationen |
| ISBN: | 9781032487625 978-1-032-48762-5 9781032487632 978-1-032-48763-2 |