Gain-sharing in performance-based contracting how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

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Veröffentlicht in:Industrial marketing management
1. Verfasser: Keränen, Joona (VerfasserIn)
Weitere Verfasser: Kienzler, Mario (VerfasserIn), Salonen, Anna (VerfasserIn), Terho, Harri (VerfasserIn), Totzek, Dirk (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Gain-sharing > Outcome-based pricing > Performance-based contracting > Price fairness > Risk perception > Value-based pricing > Aufsatz in Zeitschrift
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