How video cover images influence pre-roll advertisement clicks the value of emotional faces in driving attention to the advertisement

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Zhang, Mingyue (VerfasserIn)
Weitere Verfasser: Qian, Jiang (VerfasserIn), Cao, Jiaqi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
arousal > basic emotions > Online video advertisements > pre-roll advertisements > sensation seeking > video cover images > Aufsatz in Zeitschrift
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