The effects of social media posts' characteristics on customer engagement evidence from WeChat

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Bibliographische Detailangaben
Veröffentlicht in:Information & management
1. Verfasser: Xu, Yue (VerfasserIn)
Weitere Verfasser: Chen, Weiping (VerfasserIn), Ow, Terence T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Customer engagement > Post characteristics > Social media > WeChat > Aufsatz in Zeitschrift
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