Nation branding and international politics
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness, despite the fact it is an issue that should be of central concern to international relations. While nation branding has been on the radar of scholar...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Montreal, Kingston, London, Chicago
McGill-Queen's University Press
2023
|
| Schlagworte: |
National characteristics
> Political aspects
> Branding (Marketing)
> World politics
> Internationale Politik
> Wettbewerb
> Internationales politisches System
> Position
> Politische Kommunikation
> Caractéristiques nationales - Aspect politique
> Stratégie de marque - Aspect politique
> Politique mondiale
> POLITICAL SCIENCE / International Relations / General
> National characteristics - Political aspects
> Erde
|
| Online Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen Keine Ergebnisse!