Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success

Green marketing strategies and consumer behavior insights for achieving sustainable marketing success

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Sustainable marketing, branding, and reputation management
1. Verfasser: Muchenje, Chenjerai (VerfasserIn)
Weitere Verfasser: Tapera, Musekiwa Clinton (VerfasserIn), Katsvairo, Hamilton Tamburayi (VerfasserIn), Mugoni, Ernest (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Marketingmanagement > Öko-Marketing > Konsumentenverhalten > Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Reverse logistics and marketing as tools for sustainability 2023 Lara-Guillén, Jorge
Sustainable supply chain management : reducing the environmental impact of production and distribution processes 2023 Muchenje, Chenjerai
Strategies for reducing the environmental impact of impulse buying 2023 Obukhovich, Svetlana
Reputation management : a cog for nurturing trust and building entrepreneurial success 2023 Mtengwa, Edwill
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities 2023 Jan, Sumaira
Sustainable marketing in e-commerce : strategies for environmental impact reduction 2023 Singha, Surjit
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success 2023 Muchenje, Chenjerai
Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers : sustainability insights from an emerging economy 2023 Kaur, Balween
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets 2023 Chokera, Fainos
Building a strong brand : future strategies and insights 2023 Muchenje, Chenjerai
Does gamification affect customer brand engagement and brand value co-creation? 2023 Baranidharan, S.
Why haven't you bought a solar panel? : consumerism at its "green" best with the Myers-Briggs type indicator 2023 Gupta, Chabi
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic 2023 Sharma, Meenakshi
Green marketing, environmental awareness, and innovation as factors for the purchase of green products 2023 Pinto, Isabel Fernandes
Investigating the antecedents of eco-friendly vehicle purchase intentions : an extension of the theory of planned behavior 2023 Mouloudj, Kamel
Sustainable supply chain management : a conceptual framework and prospects for future research 2023 Tsikada, Charles
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue 2023 Murtarelli, Grazia
Understanding green marketing in agriculture : a stakeholder analysis in Angola 2023 Garwi, Jabulani
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services 2023 Dube, Mercy
The role of supply chain control towers in facilitating sustainable supply chain management practices 2023 El Din, Mohamed Salah
Alle Artikel auflisten