| Reverse logistics and marketing as tools for sustainability
|
2023 |
Lara-Guillén, Jorge |
| Sustainable supply chain management : reducing the environmental impact of production and distribution processes
|
2023 |
Muchenje, Chenjerai |
| Strategies for reducing the environmental impact of impulse buying
|
2023 |
Obukhovich, Svetlana |
| Reputation management : a cog for nurturing trust and building entrepreneurial success
|
2023 |
Mtengwa, Edwill |
| Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
|
2023 |
Jan, Sumaira |
| Sustainable marketing in e-commerce : strategies for environmental impact reduction
|
2023 |
Singha, Surjit |
| Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
|
2023 |
Muchenje, Chenjerai |
| Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers : sustainability insights from an emerging economy
|
2023 |
Kaur, Balween |
| Sustainability marketing in emerging markets : the case of Uganda
|
2023 |
Katono, Isaac Wasswa |
| Social media marketing challenges and new directions post COVID-19
|
2023 |
Masengu, Reason |
| Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
|
2023 |
Nobiri, Lionel Washington |
| AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
|
2023 |
Sharma, Meenakshi |
| Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
|
2023 |
Chokera, Fainos |
| Building a strong brand : future strategies and insights
|
2023 |
Muchenje, Chenjerai |
| Does gamification affect customer brand engagement and brand value co-creation?
|
2023 |
Baranidharan, S. |
| Why haven't you bought a solar panel? : consumerism at its "green" best with the Myers-Briggs type indicator
|
2023 |
Gupta, Chabi |
| Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
|
2023 |
Sharma, Meenakshi |
| Green marketing, environmental awareness, and innovation as factors for the purchase of green products
|
2023 |
Pinto, Isabel Fernandes |
| Investigating the antecedents of eco-friendly vehicle purchase intentions : an extension of the theory of planned behavior
|
2023 |
Mouloudj, Kamel |
| Sustainable supply chain management : a conceptual framework and prospects for future research
|
2023 |
Tsikada, Charles |
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