| Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
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2023 |
Chokera, Fainos |
| Building a strong brand : future strategies and insights
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2023 |
Muchenje, Chenjerai |
| Does gamification affect customer brand engagement and brand value co-creation?
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2023 |
Baranidharan, S. |
| Why haven't you bought a solar panel? : consumerism at its "green" best with the Myers-Briggs type indicator
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2023 |
Gupta, Chabi |
| Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
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2023 |
Sharma, Meenakshi |
| Green marketing, environmental awareness, and innovation as factors for the purchase of green products
|
2023 |
Pinto, Isabel Fernandes |
| Investigating the antecedents of eco-friendly vehicle purchase intentions : an extension of the theory of planned behavior
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2023 |
Mouloudj, Kamel |
| Sustainable supply chain management : a conceptual framework and prospects for future research
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2023 |
Tsikada, Charles |
| Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
|
2023 |
Murtarelli, Grazia |
| Understanding green marketing in agriculture : a stakeholder analysis in Angola
|
2023 |
Garwi, Jabulani |
| The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
|
2023 |
Dube, Mercy |
| The role of supply chain control towers in facilitating sustainable supply chain management practices
|
2023 |
El Din, Mohamed Salah |
| How to integrate sustainable considerations into the 4Ps of marketing : product, price, promotion, place
|
2023 |
Al Kalbani, Ali |
| Sustainability challenges in the world of football : how can a club become carbon neutral? : a case study of the Forest Green Rovers
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2023 |
Papp-Váry, Árpád Ferenc |
| Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
|
2023 |
Pozzetto, Elisabetta |
| Walking or talking, that is the question in the Italian fashion industry
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2023 |
Colapinto, Cinzia |
| Sustainability marketing in emerging markets : the case of Uganda
|
2023 |
Katono, Isaac Wasswa |
| Social media marketing challenges and new directions post COVID-19
|
2023 |
Masengu, Reason |
| Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
|
2023 |
Nobiri, Lionel Washington |
| AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
|
2023 |
Sharma, Meenakshi |
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