How firm communication affects the impact of layoff announcements on brand strength over time

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of research in marketing
1. Verfasser:	Stäbler, Samuel (VerfasserIn)
Weitere Verfasser:	Himme, Alexander (VerfasserIn), Edeling, Alexander (VerfasserIn), Backhaus, Max (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2023
Schlagworte:	Advertising > Brand image > Communication mix > Corporate social responsibility > Downsizing > Error correction model > Layoff announcements > Public relations > Social media > Aufsatz in Zeitschrift
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