The motivational dynamics of arousal and values in promoting sustainable behavior a cognitive energetics perspective

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Yan, Li (VerfasserIn)
Weitere Verfasser: Murray, Kyle B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Arousal > Openness to change > Perceived effort > Sustainable consumer behavior > Aufsatz in Zeitschrift
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