Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

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Veröffentlicht in:AHFE (12. : 2021 : Online) Advances in industrial design
1. Verfasser: Cruz-Cárdenas, Jorge (VerfasserIn)
Weitere Verfasser: Zabelina, Ekaterina (VerfasserIn), Deyneka, Olga (VerfasserIn), Ramos-Galarza, Carlos (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2021
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