The influence of visually dynamic imagery on purchase intentions the roles of arousal and lay rationalism

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Fennell, Patrick B. (VerfasserIn)
Weitere Verfasser:	Schneider, Gustavo (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2023
Schlagworte:	Lay rationalism > Moderated mediation > Pricing > Arousal > Purchase intentions > Aufsatz in Zeitschrift
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