Can you sense without being human? comparing virtual and human influencers endorsement effectiveness

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Li, Huajun (VerfasserIn)
Weitere Verfasser:	Lei, Yueqiu (VerfasserIn), Qi, Zhou (VerfasserIn), Hong, Yuan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2023
Schlagworte:	Virtual influencer > Endorsement effectiveness > Mind perception theory > Perceived credibility > Sensory cue > Aufsatz in Zeitschrift
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