Tapping foreign markets construction of legitimacy through market categorization in the internationalizing craft beer industry

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Veröffentlicht in:Journal of world business
1. Verfasser: Jasovska, Pavlina (VerfasserIn)
Weitere Verfasser: Rammal, Hussain (VerfasserIn), Rhodes, Carl (VerfasserIn), Logue, Danielle (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Case study > Categories > Craft beer industry > Cultural codes > Internationalization > Legitimation > Aufsatz in Zeitschrift
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