CRM implementation critical success factors

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Management and marketing for improved retail competitiveness and performance
1. Verfasser: Pissara, Carlos (VerfasserIn)
Weitere Verfasser: Gomes, Jorge (VerfasserIn), Romão, Mário Batista (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Marketing management in retail customer satisfaction : opportunity and challenges 2023 Rosário, Albérico Travassos
CRM implementation : critical success factors 2023 Pissara, Carlos
Digital transformation of ticketing services : a value chain analysis of POPTICKET in Hong Kong 2023 Li, Sin Man
Artificial neural networks and discrete choice models : sales forecast in supermarket products 2023 Pires, Paulo Botelho
An integrated view on social media marketing actions and their expected impacts on consumer behavior 2023 Pereira, Inês
Deconstructing the role of consumer engagement within social media 2023 Kumar, Anaya
Integration of cultural retailing with new technologies and media : a case study of the Suzhou Antique Bookstore 2023 Gao, Xuechen
Metaverse and digital twins : an opportunity to increase retailers' profitability? : an exploratory research using Nike case study and retail managers' in-depth interviews 2023 Pratas, Joaquim Monteiro
Challenges and opportunities for the social commerce : the MO case 2023 Meireles, Ana Cristina Correia
Gender differences in factors affecting impulsive buying behavior 2023 Lopes, António
Turkish consumers' national identification and willingness to buy from Syrian-owned supermarkets : a sequential mediation model of consumer ethnocentrism and consumer racism 2023 Balikcioglu, Betul
Retail business management from a sustainability perspective 2023 Aslan, Mustafa
Sustainable marketing and retailing : demystifying the emerging themes and future research directions 2023 Sharma, Vaibhav
Management of client loyalty at the retail point of sale 2023 Denga, Edna Mngusughun
The mediating role of e-consumer informedness between digital usability and responsible e-shopping : post-COVID-19 period 2023 Santos, Joana
Artificial intelligence effectiveness in customer experience at retail 2023 Carvalho, João M. S.
Digital transformation of the retail point of sale in the artificial intelligence era 2023 Santos, Victor
Alle Artikel auflisten