The role of Marketers’ Knowledge and Motivation in the Generation of Positive Customer Experience

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Veröffentlicht in:ECKM (21. : 2020 : Online) 21st European Conference on Knowledge Management (ECKM 2020) ; Volume 2 of 2
1. Verfasser: Penalba-Aguirrezabalaga, Carmela (VerfasserIn)
Weitere Verfasser: Sáenz, Josune (VerfasserIn), Ritala, Paavo (VerfasserIn), Vanhala, Mika (VerfasserIn)
Pages:21
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Sprache:eng
Veröffentlicht: 2021
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