Till the cloud do us part technological disruption and brand retention in the enterprise software industry

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Kocaman, Barış (VerfasserIn)
Weitere Verfasser: Gelper, Sarah (VerfasserIn), Langerak, Fred (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Brand retention > Cloud computing > Market disruption > Innovation diffusion > Multimarket competition > B2B marketing > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Designing Distributed Ledger technologies, like Blockchain, for advertising markets 2023 Joo, Mingyu
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis 2023 Carlson, Keith
Speaking vs. listening? : balance conversation attributes of voice assistants for better voice marketing 2023 Hu, Peng
Investigating the effect of status changes in review platforms 2023 Tamaddoni, Ali
Decomposing the effect of advertising : what happens in the retail channel? 2023 Draganska, Michaela
Providing assets in the sharing economy : low childhood socioeconomic status as a barrier 2023 Wu, Yuechen
Timing customer reactivation initiatives 2023 Holtrop, Niels
Financial consequences of adding bricks to clicks 2023 Maier, Erik
Category expansion through cross-channel demand spillovers 2023 Guler, Ali Umut
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice 2023 Peres, Renana
Converging vs diverging : the effect of visual representation of goal structure on financial decisions 2023 Kim, Joonkyung
Using different advertising humor appeals to generate firm-level warmth and competence impressions 2023 Hoang, Chi
Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations 2023 Li, Xueni
Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence 2023 Das, Gopal
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation 2023 Stourm, Valeria
Managing service shutdowns: Cash refunds or vouchers? 2023 Chen, Rachel R.
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type 2023 Zhao, Xiaohong
Understanding the sequential interdependence of mobile app adoption within and across categories 2023 Sun, Xiaochi
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective 2023 Yan, Li
Adverse inclusion of asymmetric advertisers in position auctions 2023 Xu, Zibin
Alle Artikel auflisten