Digital consumer management understanding and managing consumer engagement in the digital environment

"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters exp...

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Bibliographische Detailangaben

1. Verfasser:	Mogaji, Emmanuel (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York Routledge, Taylor & Francis Group 2024
Schlagworte:	Information technology > Management > Technological innovations > Industrial management > Data processing > Marketing > Verbraucherforschung
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