Campaigns and elections American style the changing landscape of political campaigns
Campaign rules and actors -- U.S. democracy survives a challenge / Chris Sautter -- Redistricting and reapportionment in U.S. elections / Stephen K. Medvic -- Outside money and inside policy: campaign finance in federal election / R. Sam Garrett -- The role of political parties / David A. Dulio and...
Gespeichert in:
| Weitere Verfasser: | , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
Routledge
2024
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| Ausgabe: | Sixth edition |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Campaign rules and actors -- U.S. democracy survives a challenge / Chris Sautter -- Redistricting and reapportionment in U.S. elections / Stephen K. Medvic -- Outside money and inside policy: campaign finance in federal election / R. Sam Garrett -- The role of political parties / David A. Dulio and John S. Klemanski -- Campaign context -- Campaign management: the key elements of a campaign / Anne Caprara --The uses and challenges of survey research in election campaigns / Glen Bolger -- Primaries: the key to understanding party factions in American politics / Elaine C. Kamarck -- The dynamics of the campaign -- Microtargeting and big data / Tom Bonier -- Paid media / Terrance Green -- How digital changed the political landscape / Scott Goodstein -- The changing dynamics of campaign media: earned and owned / Ron Elving -- Field organizing in political campaigns / Alicia Kolar Prevost -- Conclusion / David A. Dulio, Candice J. Nelson, and James A. Thurber. "With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 361 Seiten Illustrationen |
| ISBN: | 9780367763107 978-0-367-76310-7 9780367763138 978-0-367-76313-8 |