Cosmetics makers have always sold "hope in a jar"! understanding the cosmetics purchase intention in the Chinese mobile commerce environment

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Akram, Umair (VerfasserIn)
Weitere Verfasser: Ansari, Aisha Rehman (VerfasserIn), Ulhaq, Irfan (VerfasserIn), Chen, Yan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Hedonic web browsing > S-O-R model > Scarcity > Serendipity > Situational factors and online purchase intention > Utilitarian web browsing > Aufsatz in Zeitschrift
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