Transformative marketing in the new normal a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Lim, Weng Marc (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Business-to-business > B2B > Coronavirus > COVID-19 > Crisis > Great crises > Disruption > Mega disruption > Lockdown > Integrative review > Marketing mix > New normal > Practice > Scholarly > Transformative marketing > Aufsatz in Zeitschrift
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