Branded content and entertainment in advertising a theoretical and empirical study of creative advertising practices
"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptati...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
London, New York, NY
Routledge
2023
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Schriftenreihe: | Routledge studies in marketing
32 |
Schlagworte: | |
Online Zugang: | Inhaltsverzeichnis |
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