Immediate and enduring effects of digital badges on online content consumption and generation

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Lu, Shijie (VerfasserIn)
Weitere Verfasser: Xie, Ying (VerfasserIn), Chen, Xingyu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Digital badge > Dynamic choice model > Engagement > Gamification > Hidden Markov model > Online community > User-generated content > Aufsatz in Zeitschrift
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